- Filaria Medicine Milbemycin and Cardomec.
I don't know the name of the pharmaceutical company, but to be able to prevent filaria by using a monthly dose medicine is wonderful. An essential item for a country that has so many mosquitoes.


- Citroen BX
Only 1600cc but there is no tire house with the capacity of two 300 crates side by side. The smooth run with air suspension is so comfortable for driving with my dog in the car. After the model change, BX type is no longer available, so with many thanks, I recommend this car.

- Vari-Kennel
The existence of the Vari-Kennel portable cage makes such a difference for dog owners, and for the safety of the dogs during a journey. When Kobe had its earthquake I was so glad I had one.


- BOSCH Clothes Dryer
This drum style dryer can remove all the dog hair when I wash the towels I use for my dogs. Thanks to this dryer I can live happily with 5 dogs. So grateful! Unfortunately, this product is no longer sold in Japan, and this adds another reason for nominating it for the 20th Century Award.。


- Jungle Taitei (Great Emperor) by Osamu TEDUKA, Mushi Productions
In his animation (comic) books, the foolish deeds performed by Human beings are criticized from an animal's viewpoint. This is a very successful way to deliver messages to children.


- Kao 'Quickle Wiper'
This house cleaning (wiping) item is very handy in my household as it takes away not only human hair but all tiniest dog hair. The head moves around freely and can get inside those places where my hands cannot reach.


- Gentle Leader
This lead is innovative in the way that you only need a little power to control your dog. I used to pull the lead so tightly, but since I started using this lead, things are much better. Such a lead is vital when my weak mother takes the dog for a walk.


- Benesse Corporation. Shimajiro Series
Using animal imagery for teaching children, especially about the importance of life

Commercials (CM) Section

- Suntory 'Penguin Series'
This has created a great boom and an equally great contribution to allowing animals to feel closer to us.

- Asahi 'Kurobe Series'
This has really made the black Labradors very popular.

- Chivas Regal / Kirin Seagram
'Changed job 4 times …married twice….Dog the same' This commercial appeared on TV at the end of the 20th century and I was struck by it. I feel that this CM has shown us a new direction for the relationship between Man and Animals in the new century.


- National Eolia
An abandoned puppy is picked up and becomes a member of a family. It's a CM that delivers a message about the importance of life.


- Sumitomo Life insurance Support Dog, Cynthia
A CM that has made the relationship between Mr. Kimura and Cynthia famous.


- Toyota Qualis
It's nice to see that dogs no longer stay at home but go wherever the family goes.


- Isodin, Hippo
Return home and there is a hippo in the house…. It is nice to be able to come home and find somebody waiting for you at home. But you can't help asking - why a hippo? The humor within this CM is heart warming.

Corporate Activity Section

- The Fine Dog 'Lassie'
I am sure this drama made many people want to have a dog.


- Sanwa Bank Pet Savings
This is the first bank to treat pets as a family member and allow people to have a bankbook in the name of their pet.


- Studio Ghibli
With its multiple animation creations, Ghibli always considers the theme of how Man, Animals and Nature should co-exist and live together. It does so in a way that both small children and adults alike can relate to and think about.


- Kinu-gawa River International Hotel
Hotels that allow pets are now on the increase, but this hotel was the first to do so and spent a great deal of money to make it possible. It must have been a very big decision at the time. I'm very grateful they did so and took a leap forward that has helped change one aspect of our culture.


- Fiji Television 'Mezamashi TV' Today's Dog Corner
Every morning this TV program shows people and their pet dogs in very normal and natural encounters. The program is cheering for those people who have pets and even for those who don't. The program regards pets as an ordinary part of our social life, and performs a role showing us that there are other kinds of happiness beyond our modern faith in a society centered on money and conveniences.


- Body Shop Activities as a Whole
The Body Shop banned the practice of using animal experiments to test product safety for people. Even in England, where the company is based, the Body Shop is well regarded. The company also contributes to society in other ways, for example, supporting the Hearing Dogs Association, and is actively interested in disabled people and animals.

- Hermes
Originally starting as a saddler this firm developed itself into a world famous brand based on an image of people and animals. This has suggested living with animals as a high status symbol.


- Victor Dog
The well recognized Victor dog ornament made the existence of dogs close to us.